SEMA ANNOUNCES eMARKETPLACE SOLUTION TO TAKE PLACE NOVEMBER 2-6
DIAMOND BAR, Calif. (Aug. 27, 2020) — SEMA, the Specialty Equipment Market Association, announced today that it is offering an online marketplace to allow manufacturers and resellers in the specialty automotive segment to connect and conduct business. Taking place Nov. 2-6, SEMA360 was created after industry members expressed a need for a viable marketplace solution in the absence of the 2020 SEMA Show.
“Creating a platform where the industry can gather and discover new products and trends has always been a SEMA priority,” said Chris Kersting, SEMA president and CEO. “SEMA360 is the ideal solution to bring the industry together, at a time when we’ve all been kept apart. The platform allows qualified buyers to interact with manufacturers, see innovative new products, check out top SEMA Show builds, and take in industry-leading educational offerings.”
SEMA has gathered input from industry members with the goal of offering a simplified platform to help manufacturers reach quality domestic and international buyers. Participating resellers will have access to product offerings and demonstrations, and manufacturer personnel.
SEMA shared these key features of SEMA360:
- A simplified platform for manufacturers to showcase their new products and innovations
- Efficient interaction between manufacturers and resellers for quality business exchange
- SEMA vehicle reveals from world-class builders
- Industry-leading education focused on professional development and new strategies
- SEMA’s unrivaled media contacts amplifying news, products, and innovations to a world-wide audience
The cost for SEMA member companies is $495, and nonmembers can participate for $1,495. Participant applications will open Sept. 3, 2020. Attendee registration opens mid-September and will be free to qualifying buyers who are SEMA members, and $25 to nonmembers. Qualifying media will be able to register at no cost.
To learn more about the SEMA360 or to register, visit www.sema360.com.
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $46.2 billion specialty automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, NV, and the Performance Racing Industry (PRI) Trade Show in Indianapolis, IN. For more information, visit www.sema.org, www.semashow.com, or www.performanceracing.com.