Painless Performance Named Preferred Automotive Wiring Partner Of Goodguys Rod & Custom

Painless Performance

Painless Performance has enhanced its longtime alliance with Goodguys and announced a new wiring partnership with the events series.

Goodguys Rod & Custom Association, the organizer of America’s premier hot rod and custom car events, has announced that Painless Performance will be the preferred wiring partner of the Goodguys 2021 Event Series. This designation includes year-long exposure throughout the Event Series on all event-related assets, on, in the Gazette magazine, and inclusion in all event-related pre- and post-event exposure.

Painless is the Preferred Automotive Wiring partner of Goodguys

As a preferred partner, Painless Performance will display banners throughout events and be included in the audio reel with a 30-second PA announcement. Also included in the partnership are “goodie bag” inserts, advertising discount and exhibitor space discount.

“Painless Performance brings more than 30 years of wiring solutions to Goodguys members and builders,” said Goodguys Vice President of Sales & Partnerships, Jason Snyder. “Painless produces quality American-made products at a great value for anyone building or rebuilding their wiring system or retrofitting late model engine technology into their classic car or truck. We welcome the Painless team as a valued partner.

“We’re excited to partner as the preferred wiring sponsor of Goodguys throughout the 2021 show season,” said Painless Performance Director of Sales and Marketing Andrew Erichsen. “The Goodguys shows give us a great opportunity to see our customers face to face; you really can’t beat the communication we have at these events.  We get to talk with car guys, see what they’re building, help them find the right product, and show we’re just a company full of car guys like them.  The entire staff at Goodguys has always been a pleasure to work with, and we’re excited to see what 2021 holds.”

Painless will also host the “Kickoff Party” for the 2021 Summit Racing Lonestar Nationals in Arlington, Texas, September 24-26, 2021.




Founded in 1983, Goodguys Rod & Custom Association produces the finest automotive events and publishes credible and entertaining media content that celebrates the passion for the great American car culture, bringing together Cool Cars, Cool People and Good Times! With over 50,000 active members worldwide, Goodguys Rod & Custom Association is the world’s largest hot-rodding association. Their events feature thousands of hot rods and customs, tricked-out trucks, muscle cars, and classics sprawled throughout venues such as fairgrounds, super speedways, and large outdoor stadiums.



If you’re looking for superior quality, engineering and craftsmanship, Painless is your only sensible choice. Painless has remained the leader in automotive wiring and electrical products for 31 years through engineering and innovation, not corner cutting and imitation. Whether it be hot rod, street rod, muscle & classic car or universal wiring harnesses and accessories, Painless has your classic car/truck, off-road rig, or race car covered.