Goodguys Rod & Custom Association Welcomes Chevrolet Performance As New Sponsor Of Inaugural Builder OF The Year Awards

PLEASANTON, Calif. (April 15, 2021) Goodguys Rod & Custom Association, the organizer of America’s premier hot rod and custom car events, has announced that Chevrolet Performance is now the official sponsor of the “Goodguys Chevrolet Performance Builder’s Choice Saturday Special Area” for the remainder of the 2021 event series, beginning with the 11th FiTech Fuel Injection Spring Nationals in Scottsdale, Ariz. later this month.  As part of this sponsorship, Goodguys is adding two new trophies to its 2021 “of the Year” awards, the “Goodguys Chevrolet Performance Builder of the Year Awards,” one which will recognize and showcase the top GM vehicle, and one will recognize the top non-GM vehicle, and its builder.

“This is special in many ways, but the most significant piece is Chevrolet’s support in recognizing, not only the cars, but the builders who developed them,” said Goodguys VP of Sales & Partnerships Jason Snyder. “Chevrolet Performance is legendary in respect to performance and hot-rodding, but also with new emerging technology that allows the hot-rodding and custom community to continue to break new ground. To have Chevrolet Performance support Builders Choice and recognize professional builders is special for all involved.”

The competition for the “Chevrolet Performance Builder of the Year” will begin at the 11th FiTech Fuel Injection Spring Nationals in Scottsdale, Ariz. on April 16-18 and continuing through the 20th Meguiar’s Del Mar Nationals on October 1-3, 2021. To participate, builders will need to register their participating vehicle when they check-in for each event and must park their vehicle in the Chevrolet Performance Builder’s Choice special parking area on Saturday between the hours of 8:00 a.m. and 2:00 p.m. One vehicle and its builder will be chosen as a “finalist” for each class by the Goodguys Awards Selection Committee.  The classes include the “Chevrolet GM Iron Builder of the Year” for GM vehicles, and the “Chevrolet Retro Iron Builder of the Year” for non-GM vehicles with a GM powertrain to build a field of fourteen finalists for each class.

“Chevrolet Performance is proud to collaborate with Goodguys and recognize builders who are passionate about Hot Rods and Performance. This is an exciting opportunity for us to connect with our loyal enthusiasts” said Todd Gallant, Chevrolet Performance Marketing Manager.

Chevrolet Performance Connect & Cruise LS3 powertrain system
Chevrolet Performance Builder of the year Awards include a LT5 and LS3 Connect & Cruise powertrain system.

The Goodguys Chevrolet Performance Builder of the Year winners will be officially selected from the field of “finalists” by the Goodguys Awards Selection Committee on Friday, October 8. The grand prize winner and their winning vehicle for each respective class will be showcased at the 24th Speedway Motors Southwest Nationals in Scottsdale, Ariz. on November 19-21. Goodguys will award the winning builder of the “Chevrolet GM Iron” class with a Chevrolet Performance LT5 Connect & Cruise crate powertrain system (valued at $33,552), and the winning builder of the “Chevrolet Retro Iron” class will be awarded a Chevrolet Performance LS3 Connect & Cruise powertrain system (valued at $16,199). For more information on the Chevrolet Performance portfolio visit

For more information about the “Goodguys Chevrolet Performance Builders of the Year” awards and special parking area or Goodguys Rod & Custom Association events, visit


Founded in 1983, Goodguys Rod & Custom Association produces the finest automotive events and publishes credible and entertaining media content that celebrates the passion for the great American car culture, bringing together Cool Cars, Cool People and Good Times! With over 50,000 active members worldwide, Goodguys Rod & Custom Association is the world’s largest hot-rodding association. Their events feature thousands of hot rods and customs, tricked-out trucks, muscle cars, and classics sprawled throughout venues such as fairgrounds, super speedways, and large outdoor stadiums.