Goodguys Crowns the 2023 Meguiar’s Street Rod d’Elegance

d'Elegance Winner 2023

Congratulations to Lori Mabe and her ’34 Plymouth built by Roseville Rod & Custom

April 5, 2023(Fort Worth, TX) – The Goodguys Rod & Custom Association crowned their first Top-12 winner of year by naming Lori Mabe’s beautiful 1934 Plymouth Sedan as the 2023 Meguiar’s Street Rod d’Elegance winner. This coveted award goes to a street rod that exemplifies sophisticated styling with excellence in build quality and overall elegance.

Built by Roseville Rod & Custom of Roseville, California, this incredible street rod was a long time coming for Lori who has been dreaming about it for years. “My late husband and I bought a rust bucket body of a ’34 Plymouth sedan years ago and one day I came home and he had sold it. It broke my heart,” she said. “It’s been my dream to find and finish that car ever since. My friend Amie Angelo introduced me to Ben York at Roseville Rod & Custom and that dream became a reality.”

The words elegant and Plymouth are rarely used in the same sentence, however Lori’s heavily customized Deluxe Sedan truly fits the definition. The talented crew at Roseville worked their magic on the body by fabricating custom running boards, the roof insert, reshaping the rear fenders, bumper pans and reimagined the spare tire mount as the fuel filler before finishing the car in Berkley Gray, selected from a 1941 Cadillac catalog.

A custom Roadster Shop Chassis provides a smooth riding foundation to handle the power from a Chevrolet Performance LS3 topped with dual throttle bodies from Autotrend EFI with Holley EFI management. The spacious interior is pure ‘30s sophistication and styling with custom knobs with pearl inlays, art deco dome light fixtures, restored gauges and stitch work by Mel Silva using maroon Relicate leather. The rear seat even folds forward to reveal cocktail supplies for an evening picnic!

Goodguys will be crowning 11 more vehicles throughout the 2023 season that include Muscle Car, Street Machine, Truck of the Year and other top categories for classic vehicles. Congratulations to Lori Mabe and the team at Roseville Rod & Custom for being named the Goodguys 2023 Meguiar’s Street Rod d’ Elegance.

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