PLEASANTON, CA (November 12, 2020) – Goodguys Rod & Custom Association, organizer of America’s premier hot rod and custom car events, announced a new partnership with FiTech Fuel Injection beginning in 2021. This partnership renews FiTech as the preferred fuel system of Goodguys while expanding their exposure as the autocross Hot Rod class sponsor, and title sponsor of the 11th FiTech Fuel Injection Spring Nationals taking place in Scottsdale, Arizona, March 19-21, 2021.
“Goodguys is like a Family Reunion to us. We have the luxury to display our product while seeing our vendors and customer base unlike any other show out there”, said FiTech Sales Manager Mike Wahl. “We believe in making a personal connection with our customers and the Goodguys platform allows us to do that. The support we receive from the Goodguys organization has always been a wonderful experience and great a partnership. We look forward to years of success together.”
In addition to their preferred fuel system partner designation, FiTech is the first official autocross class sponsor as part of a new autocross partnership rollout for 2021. As the Hot Rod class sponsor, FiTech’s brand logo will be prominently displayed on every class competitor’s car. FiTech will also be providing the 2021 class winner a year-end award in the form of a fuel system or fuel injection system.
“FiTech stepped up their exposure plan with us for 2021 and we’re very pleased with their support and direction”, said Goodguys VP of Sales and Partnerships Jason Snyder. “Mike said it best when he said Goodguys allows FiTech to make a personal connection with customers. The opportunity to build relationships with consumers, car builders, and racers helps our partners sell their products, while building brand loyalty and future product solutions in an ever-evolving automotive market. These fundamentals are what makes these partnerships work and we’re very grateful for their support.”
ABOUT GOOODGUYS ROD & CUSTOM ASSOCIATION
Founded in 1983, Goodguys Rod & Custom Association produces the finest automotive events and publishes credible and entertaining media content that celebrates the passion for the great American car culture, bringing together Cool Cars, Cool People and Good Times! With over 70,000 active members worldwide, Goodguys Rod & Custom Association is the world’s largest hot-rodding association. Their events feature thousands of hot rods and customs, tricked out trucks, muscle cars and classics sprawled throughout venues such as fairgrounds, super speedways and large outdoor stadiums.
ABOUT FITECH FUEL INJECTION
FiTech was launched with the goal to produce high-quality electronic fuel injection technology for hot rod enthusiasts in an affordable and easy-to-install system with advanced self-learning technology. Beginning with their first Go EFI Throttle Body systems, they’ve delivered outstanding value and performance with OEM level functionality and improved drivability. Today FiTech has expanded and diversified to be a complete fuel system delivery provider offering a comprehensive line of GO fuel injection systems, Go-Shift Transmission Controller and an array of fuel delivery solutions in the Force Fuel and Go Fuel product lines. All FiTech products are designed and developed in Riverside, California using OEM level engineering resources and components and are backed by the best customer service and support.