Dakota Digital And Goodguys Rod & Custom Extend Partnership Through 2024

Dakota Digital and Goodguys Partnership
Dakota Digital extends their longterm partnership with Goodguys

PLEASANTON, CA (October 7, 2020) Sioux Falls, South Dakota based instrumentation manufacturer Dakota Digital and Goodguys recently extended their longstanding partnership through 2024.  This partnership provides Dakota Digital “preferred instrumentation” designation status of Goodguys, endorsing Dakota Digital throughout the year at events, on Good-guys.com, FuelCurve.com, in Gazette magazine and on all event related advertising and marketing collateral.

“Manufacturers would be hard-pressed to find more bang for their buck when it comes to getting and keeping their brand in front of hot rodders”, said Dakota Digital’s Greg Karpe.  “Not only do Goodguys events draw thousands, but the print and online media outlets are a terrific way to reach those who can’t make the shows, which was just about everyone in 2020. Dakota Digital is thrilled to extend our relationship with Goodguys another four years and we are looking forward to a brighter, more cruising-filled 2021.”

In addition, Dakota Digital is an active product partner in Goodguys annual grand prize car giveaway builds. Their most recent contribution is a custom set of gauges for the 1967 Chevy II Nova built by Designer Street Rods that will be given away to one lucky winner at the Summit Racing Nationals, presented by PPG July 10, 2021 in Columbus, OH. You’ll also find Dakota Digital experts and parts on display at Goodguys throughout the show season.

“We’re very pleased and honored to continue this partnership with Dakota Digital”, shared Goodguys VP of Sales and Partnerships, Jason Snyder.  “It all starts with trust and delivering for our partners and we have a great team that has built an outstanding relationship with Dakota Digital over many years.  They make great products right here in the USA, and we’re able to provide them experiential at event, print, and digital exposure to help them introduce and educate consumers about their products.  We value Dakota Digital as part of the Goodguys community.”


Dakota Digital has been a leader in aftermarket automotive instrumentation for over 30 years. Designing and manufacturing high quality, innovative products for hot rods, sport trucks and motorcycles is our passion, and nearly all processes are handled in our 40,000 square foot manufacturing facility located in Sioux Falls, South Dakota. From digital and analog instrument systems to electronic controllers and much more, Dakota Digital can bring a vintage ride into the 21st century.


Founded in 1983, Goodguys Rod & Custom Association produces the finest automotive events and publishes credible and entertaining media content that celebrates the passion for the great American car culture, bringing together Cool Cars, Cool People and Good Times! With over 70,000 active members worldwide, Goodguys Rod & Custom Association is the world’s largest hot-rodding association. Their events feature thousands of hot rods and customs, tricked out trucks, muscle cars and classics sprawled throughout venues such as fairgrounds, super speedways and large outdoor stadiums.