Borgeson “Steering Forward” With Goodguys Rod & Custom Association Three Year Partnership

PLEASANTON, CA (September 1, 2020) Goodguys Rod and Custom Association is pleased to announce a three-year partnership extension with Borgeson as the “preferred steering components” of Goodguys.

“Although this year’s car show season has been a struggle it was a no brainer to renew our sponsorship relationship with Goodguys. The organization does a fantastic job of organizing and managing their events and offers a huge value to us as a manufacturing company, and to the show attendees. The added value of newsstand distribution of the Goodguys Gazette is putting us in front of even more eyes as well.  We look forward to another great run in 2021 and beyond.” – Jeff Grantmeyer, Borgeson Universal Company

In addition to their preferred status with Goodguys, Borgeson will be attending Goodguys events to showcase their premium steering components.  They’ve been making high-quality, safe steering products since 1914.  Their product lineup spans universal joints, steering boxes, columns, steering linkage, and complete steering kits for popular GM, Ford, and JEEP, and Mopar vehicles.

“Goodguys Rod & Custom is fortunate to have great partners like Borgeson.  They understand the connection to the consumer at events and they value our ability to provide them ongoing exposure through our print and digital reach”, stated Jason Snyder, Goodguys VP of Sales and Partnership.  “Our sponsor partners, like Borgeson, set the foundation for Goodguys to be able to bring value and expertise to our events, while making it fun and affordable for everyone”.

Look for the Borgeson Universal at Goodguys events.  You can rely on their technical expertise to help you build a safe, smooth, and responsive steering system.  For more product and contact information visit:



Founded in 1983, Goodguys Rod & Custom Association produces the country’s finest automotive events and publishes credible and entertaining media content that celebrates the passion for the great American car culture, bringing together Cool Cars, Cool People and Good Times! With over 50,000 active members worldwide, Goodguys Rod & Custom Association is the world’s largest hot-rodding association. Their events feature thousands of hot rods and customs, tricked out trucks, muscle cars and classics sprawled throughout venues such as fairgrounds, super speedways and large outdoor stadiums.


Borgeson Universal Company began manufacturing universal joints in 1914 providing high quality parts for industrial, OEM, and aerospace. In 1982 Borgeson was acquired by its current ownership who began developing parts for the aftermarket with a focus on their passion for street rods.  In 2001 Borgeson acquired Mullins Steering Gears and in July 2012 Borgeson acquired all of the original equipment, tooling, drawings and the OE manufacturing rights for all Saginaw manual steering gear boxes from BSB Automotive Technologies in Canada.  Their growth is based on a policy of honesty, always listening to their customers, and investing in manufacturing and inventory to better serve their customers.

Press Contact

Goodguys Rod & Custom Association
PO Box 9132
Pleasanton, CA 94566
(925) 838-9876