Borgeson “Steering Forward” With Goodguys Rod & Custom Association Three Year Partnership


PLEASANTON, CA (September 1, 2020) – Goodguys Rod and Custom Association is pleased to announce a three-year partnership extension with Borgeson as the “preferred steering components” of Goodguys. “Although this year’s car show season has been a struggle it was a no brainer to renew our sponsorship relationship with Goodguys. The organization does a fantastic...

SEMA to connect the Automotive Industry through SEMA360 online marketplace November 2-6


SEMA ANNOUNCES eMARKETPLACE SOLUTION TO TAKE PLACE NOVEMBER 2-6 DIAMOND BAR, Calif. (Aug. 27, 2020) -- SEMA, the Specialty Equipment Market Association, announced today that it is offering an online marketplace to allow manufacturers and resellers in the specialty automotive segment to connect and conduct business. Taking place Nov. 2-6, SEMA360 was created after...

Goodguys “Friday Night At The Drive-In” Featuring “Grease” Set For September 11 At The Alameda County Fairgrounds!


TICKETS ON SALE, MONDAY, AUGUST 24 AT 10AM/PST! PLEASANTON, CA (August 20, 2020) – Goodguys Rod and Custom Association, a leader producer of premier automotive events, is thrilled to announce the first-ever “Goodguys Friday Night At The Drive-In” scheduled for Friday, September 11, 2020 at The Alameda County Fairgrounds in Pleasanton, CA. The event is open...